Case study of the Management and Organisation of ADIDAS

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Case study of the Management and Organisation of ADIDAS

Adidas is a Germany shoe clothing and apparel company that also owns Reebok Taylor Made and Rockport Adidas is the largest sportswear company in Europe and is the second only to Nike as the largest sportswear company in the world The company sports the recognizable logo of three slanted parallel bars of ascending height

Adidas was founded in 1924 by Adolf Dassler but it did not become a fully registered company until 1940 Its headquarters are located in Herzogenaurach Germany the hometown of its founder Although many believe that Adidas stands for All day I dream about soccer the true origin of the name comes from the amalgamation of Adolfs nickname Adi and the first three letter of his last name

Adidas specializes in the design and manufacturing of footwear sportswear sports equipment and yes even toiletries most notably deodorant However the company first gained international recognition in 1936 at the Summer Olympic in Berlin where it outfitted US track star Jesse Owens with its track shoes Owens won four gold medals in the games

With a specifically stated Corporate Strategy the company needs to ensure that their organizational structure will allow for and be flexible to this strategy being sought after Their objectives outlined in the corporate strategy ensure the mission statement will translate into action while also guiding and coordinating decisions There is no purpose in having well thought out strategic objectives but no structure and cohesion to attain these objectives The Adidas Group comprises of a four person executive board including one Chief Executive Officer and three board members representing the shareholders and six members representing the staff The Supervisory Board advices and supervises the executive board in matter concerning the management of the company It is the role of the supervisory board to ensure that the pathway and vision determine by the executive board is forthrightly followed by the rest of the organization from the top all the way down to those entrusted with manufacturing their products

The strengths of ADIDAS are strong management team and good corporate strategy in North American and overseas markets brand recognition and reputation diversity and variety in productions offered on the web footwear apparel sporting equipment etc strong control over its own distribution channel strong customer base and strong financial position with minimal long term debts Weakness of ADIDAS is negative image portrayed by poor working condition in its overseas factories and Ecommerce is limited to USA


Planning is one of the most important project management and techniques A plan is like a map when following a plan you can always see how much you have progressed towards your project goal and how far you are from your destination Knowing where you are is essential for making good decisions on where to go or what to do next The most important is to ensure that everyone is clear of what to accomplish Planning meaning is how setting goals and defining the actions necessary to achieve the goals in light of the situation That is situation must be analyses or understood and the appropriate goals and actions must be determined in order to take advantage of opportunities and how to solve problems Basic management function involving formulation more than one detailed plans to achieve optimum balance of needs or demands with available resources

First the planning process is identifies the goals or objectives to be achieved and formulates strategies to achieve them The Managers throughout the organization must develop goals strategy and operational plans for their work groups that contribute to the success of the organizations as a whole Planning is also crucial for meeting your needs during each action with your time money or other resources With careful planning you often can see if at some point you are likely to face a problem It is much easier to adjust your plan to avoid overcome c

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