Critical success factors of cable tv paytv against other competitors in hong kong

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Critical success factors of cable tv paytv against other competitors in hong kong

Abstract

In this proposal we hope to learn the real business strategies though the finding from research And try to give some suggestion for these companies to increase their sales and profit

There are the flows of the research proposal

First to introduce the background of PayTV Limited and its industry Let you have a basically knowledge of this industry in the pass and now

Secord to list the objectives to help myself to achieve the proposal aim

Third to have a critical review of relevant literature from books articles internet or magazine Discussing the business theory how to apply in the real business world and in the case we can see which strategies the company is using and what success factors here Most important what we can understand clearly the marketing strategies in a real situation from the result of the research

Additionally to describe the research method which I had used Including the data collection method sampling method and the size of sample

By using questionnaire 100 to150 people will be asked in order to find out the competitive advantage of Cable TV Relationship between factors the quality of TV programme the price customer supporting service and the attitude of people towards which PayTV will be found

Aim

This works aims to point out the attractive and competition of PayTV and though the research to find out their success factors competitive advantage with main competitor and to treat the finding as business strategies learning Besides to provide some suggestions and evidences how to get more potential customers in order to increase the sales and profit of these companies

Background

Some may not understand why PayTV can exist in Hong Kong a long time and have a stable marketing share In fact the major choose to watch Free charge TV such as TVB and ATV However this freecharge TV programme can not satisfy some people But PayTV programme focus on this market they produce special TV programme and buy copyright of overseas TV programme which freecharge TV have not provided Besides another selling point of Pay TV is that provide sport direct seeding such as football and NBA

In recently years the more fierce competition was caused by more and more payTV service Company had entry to this market However the Cable PayTV which was the first Limited successfully obtaining a Subscription Television Broadcasting Licence from the Government and can also maintain a stable marketing share these year And its main competitor is NOWTV which is subsidiary Company of PCCW REVIEW OF PAY TV MARKET

The following are the background of Cable PayTV and NowTV

ICable

The PayTV service is operated by Hong Kong Cable Television Limited a whollyowned subsidiary of the Group The Group successfully obtaining a Subscription Television Broadcasting Licence from the Government in 1993 which PayTV service launched in the same year set the trend of multichannel paytelevision service for Hong Kong

Hong Kong Cable currently produces over 10000 hours of programming a year which is the largest television programs producer in Hong Kong Throughout the years it has successfully established a leading position in News Movies and Sports television programming and will continue to introduce innovative local and international programmes for customers httpwwwicablecom

Now TV

Now TV is a 24hour payTV service provider in Hong Kong It is transmitted through the companys Netvigator broadband network via an IPTV service It is transmitted through the companys Netvigator broadband network via an IPTV service with a total of 175 channels of which 156now Broadband TV Channels including eight highdefinition channels and 15 music channels and 19 pure TVB PAY VISION Channel and another 17 categories and VOD service Launched in September 2003 the service is operated by the leading Hong Kong fixedline telecom operator PCCW through its subsidiary PCCW VOD Limited As of June 2009 the user up to 990002 1000 700005 o

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