General Motors Mission Vision and Values

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General Motors Mission Vision and Values

Company Background

Founded in 1908 General Motors Corporation GM is the worlds largest automaker and has been the global industry leader in sales for 76 years General Motors 2008a The United States is GMs largest national market followed by China Canada the United Kingdom and Germany Today the company employs about 284000 people worldwide With its global headquarters located in Detroit GM manufactures cars and trucks in 33 countries In 2006 GM sold 91 million cars and trucks globally under the brands Buick Cadillac Chevrolet GMC GM Daewoo Holden Hummer Opel Pontiac Saab Saturn and Vauxhall General Motors 2008a

GM has fostered partnerships with many automobile manufacturers around the world The company is currently the majority shareholder in GM Daewoo Auto Technology Co of South Korea General Motors 2008a GM has collaborated with Suzuki Motor Corp and Isuzu Motors Ltd of Japan with product powertrain and purchasing The company has also collaborated with DaimlerChrysler AG and BMW AG of Germany and Toyota Motor Corp on advanced technology and ventured in vehicle manufacturing with several automakers including Toyota Suzuki Shanghai Automotive Industry Corp of China AVTOVAZ of Russia and Renault SA of France The company currently sells its genuine parts and accessories under the GM GM Performance Parts GM Goodwrench and ACDelco brands through GM Service and Parts Operations which supplies GM dealerships and distributors worldwide General Motors 2008a

With all of GMs success in the past the company is facing challenges during this time of economic hardship The companys market valuation has decreased to 59 billion and its stock prices are at its lowest in 50 years Lowenstein 2008 which is evident with a closing price of 969 on July 10 2008 Yahoo Finance 2008a The skyrocketing price of oil seems to be the immediate cause of GMs problems decreasing the sale of its sport utility vehicles and trucks Lowenstein 2008 The automaker is potentially looking at more layoffs and speculation of a possible sale of Buick and Pontiac Lowenstein 2008 however GMs vice president states that Hummer is the only brand the automaker is considering selling at this time Yahoo Finance 2008b

MissionVision Statement

The missionvision of GM is to be the world leader in transportation products and related services General Motors 2008b Through continuous improvements driven by integrity teamwork and innovation of GM people the company has earned its customers trust and enthusiasm With all of the competition and the advancement of hybrid and alternative fueled vehicles GM should look to being a leader of innovation With this in mind the mission statement could read GM will become the world leader in quality innovative and cost efficient products The mission is for GM to become the auto industry leader in sales and market share in the global market

Company Values

GM has six core values in which employees are to use in conducting daily business practices General Motors 2008c These core values consist of continuous improvement customer enthusiasm innovation teamwork and individual respect and responsibility These values must portray an image to the companys consumers that it values their needs and wants With this said GM should add customer value and thinking green to its core values This measure would show the company is focused on achieving high levels of customer satisfaction by providing innovative products that offer customers more choices with alternative fueled vehicles Thinking green will show the company is concerned with doing right by the environment

How Mission Vision and Values Aid in Reaching Desired End State


In order for GM to achieve its vision the company understands that many issues must be addressed in order to attain its many goals In order to become a more sustainable company GM recognizes the importance of integrating economic environmental and social objectives into its daily business objectives a

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