Londonbased seatwave

Londonbased seatwave

Part I

1 Introduction

Londonbased Seatwavecom was founded in January 2006 by Joe Cohen He is currently President and CEO whilst Mr GED Waring is currently VP of Technology and James Hamlin is Director Online Marketing The site has undergone continuous growth since launch and currently serves tens of thousands of monthly visitors

Seatwavecom is a specialized online marketplace where fans can buy and sell tickets for concerts theatre sports and live events and is the largest online ticket marketplace in Europe Seatwavecom works by allowing Ticket Sellers to post the tickets they have for sale on the Seatwave site and then letting buyers bid on them Tickets go to the highest bidder and the site offers guaranteed delivery of tickets to winner and takes a small price off the ticket sold for compensation

2 Seatwave Information Technology applications

Seatwaves success is dependent on its use of technology to help drive the supply and value chains of the business and in its three years since its inception Seatwave has gone from strength to strength winning numerous accolades including being named Best Technology Media Company 2009 by The Guardian
Pure 360 emailing Technology

Seatwave decided to partner with progressive email marketing providers Pure360 to create and deliver a highly effective cost efficient email marketing campaign by capitalizing on cutting edge email marketing technology

Seatwaves ongoing email marketing campaign uses Pure360s Intelligent Time Sending tool to analyze when each of its customers is most likely to open their emails and clickthrough to the website This information is used to ensure emails arrive in recipients inboxes at the time he or she is most receptive an essential tool as Seatwaves success is dependent on the audience responding quickly and purchasing tickets

Timing is everything for Seatwave and it is imperative that it sends out the latest information about events and ticket availability as quickly and efficiently as possible

Pure360s Automatic Message Import tool makes it possible for Seatwave to send out the latest offers by uploading web content automatically into their email marketing campaign meaning they use minimal resources
Seatwave Mobile Application

LONDON ENG Seatwave 14 January 2009 Seatwave Europes largest online fantofan ticket exchange today announced its newest partnership with mobile platform provider Snaptu As part of the companys continued expansion into the mobile environment and in a first for fanto fan ticket exchanges the new application will provide a seamless mobile box office experience for fans It will allow them to navigate through the full range of European concert dates on their mobile phone and purchase with one call
Cookies

When you view our Site we may store information on the hard drive of your computer in the form of a cookie essentially a small text file Cookies allow us to tailor the Site to your interests and preferences Seatwavecom 2009
IP Addresses

We study visitor trends since we are interested in the successful dissemination of information through the Site Our server creates log files of information such as the Internet Protocol IP address from your network what pages were explored and the length of your visit Analysis software is used to generate reports which helps us to learn more about how we can enhance your experience with the Site This information is not used to develop a personal profile of you The log files are regularly deleted Seatwavecom 2009
Seatwave Ticket finder

Seatwave has secured a deal with MSN whereby MSN portal users can use Seatwaves Ticket Finder to search for secondhand tickets The new objective for the online activity is to increase sales of tickets and encourage more people to sell tickets on the site
Secure Online Account

As a buyer you can review all your previous orders and track their status within My Account For sellers My Account allows you to view or amend your listings

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