Strategic analysis of FedEx

Strategic analysis of FedEx

This report analysis the strategic capability of federal express and suggests ways in which the organisation might use its core competences to create opportunities in new arenas This work is done to fulfil the requirements for the MSc module International management under the observation of tutor MrRobert First the report explains an outline of the organization including the company performance vision and mission values Then about the key competitors and examines the external and internal business environment of the company SWOT analysis Then it analyses FedEx corporation key resources and competences capabilities for competitive advantage and critical success factors Then it comes to conclusion about the core competences to create opportunities in new arenasFinaly it identifies the problem faced by FedEx and gives recommendations for the future developments

FedEx is a multinational company which represents the widest range of supply chain transportation and business related information services It provides services to more than 220 countries and territories including every address in the United States FORTUNE magazine declared that FedEx has ranked No 13 among Worlds Most Admired Companies 2010 The FedEx brand is based on speed and efficiency

The research method which I used in this report is qualitative method For this I focused on management books written by authors like David Boddy Johnson et al John R Schermerhorn and Tim Hannagan I also reviewed research methods book written by Saunders et al to understand structure of a scientific article and writing style Overall I used secondary data to analyze the strategic capabilities of FedEx to enter new arenas The secondary data are books scientific journals and webpages

According to this analysis FedEx capabilities for competitive advantage are innovation loyal customers and technology and communication This report also identifies the companys critical successes factors which are speed and efficiency innovation and global expansion Finally this report concludes with FedEx core competences to create opportunities in new arenas They are innovation loyalty technology and communication speed and efficiency

Introduction

This work is done to fulfil the requirements for the MSc module International management under the observation of tutor MrRobert Our tutor gave us five options and asked us to choose one I was really interested in analysing strategic capabilities and core competences So I have chosen the topic three that is Analysing the strategic capability of an organisation of my choice and Suggesting ways in which the organisation might use its core competences to create opportunities in new arenas Since my husband is working in FedEx and it is a multinational company I started doing analysis on this company

I have chosen this topic because in todays hypercompetitive business world the competition is direct and aggressive Competitive advantages are often imitative So firms should analyze their internal resources capabilities and external environment to expertise core competences They are the strong points that a firm extremely does well in contrast with competitor The core competences are the capabilities which should be rare costly to imitate and non substitutable Strategic capability is the ability of a company to sustain and to achieve long term goals

Strategic capabilities are the abilities to perform at the level required to survive and prosper and includes resources and competence Johnson et al2006

Research questions

This project report will analyze what are the strategic capabilities Of FedEx and how to use its core competences to create opportunities in new arenas This question is sub divided as what is strategy What are capabilities What is core competence What is the SWOT analysis for FedEx Corporation

Research objectives

This project report will fulfill the following research objectives

To identify the strategic capabilities of FedEx

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